From the CEO’s desk.

It’s a fair guess. Close to half our briefs over 24 years have been hospitality, tourism or property. The Caravelle in 2003. Four Seasons today. A wide spectrum of global brands and independents in between, and the developers and destinations that built modern Asia.

It’s the other half I’d happily talk about more.

PA Launched Ducati into the Vietnam market. We strategised a 10-year brand vision for a private bank. We asked the chairman of a Hanoi diary company to sit under the boardroom table and see the world like a four-year-old. We repositioned a venerable flower grower in Dalat. A regional jobs platform. Global pharma. A diamond polishing factory. International schools, language centres, a university. F&B groups, fashion labels, a cinema chain. EVs and e-scooters. A handful of cruise companies. Some of the world’s biggest spirit houses. Logistics fleets.

Hospitality is the spine. It’s never been the whole body of work.

#Year25 A year of Doing things right — AND doing the right things.