We’re a strategy-led creative company building brave, brilliant brands.

In the ever-evolving design landscape, Artificial Intelligence is rewriting the rules of creation. Today, designers find themselves tumbling down a…

  In branding and marketing, breaking through blockages and discovering fresh perspectives can be the difference between success and mediocrity.…

While aesthetics catch the eye, it’s strategy that captures market share. Our approach integrates visual appeal with robust business acumen,…

  AI is revolutionising how brands and people connect, but are we striking the right balance?? On one hand, AI-driven…

  Mid-Autumn Festival, a cherished celebration in many Asian cultures, is more than just a time for family gatherings and…

  Did you know tomorrow is International Coffee Day? At PurpleAsia, coffee is an integral part of our office culture.…

Your brand identity is more than just a logo; it’s about telling your brand’s story down to the smallest elements,…

  Colour is a powerful communication tool that can instantly evoke emotions and shape perceptions, making it an important reference…

  In a world brimming with anxiety, the pursuit of joy becomes a critical weapon. Joy, softness and playfulness are…

  According to Kantar BrandZ’s 2023 report, the top 30 Southeast Asian Brands boast a combined value of $119,609 million.…

  Amid the Olympic frenzy, it’s hard ignore its massive impact and appeal as a brand. Every four years, the…

  With inflation a top concern for many (34% according to a Deloitte survey), consumers are tightening their budgets (78%…

  Twitter’s ‘X’ rebrand vaporised over $29 billion—66% of its brand value—in record time. Ditching the iconic bird and confusing…

What is Purpose Branding? A relatively new concept in the branding world, Purpose Branding has gained popularity in recent years.…

  Some entrepreneurs set out from day one to make the world a better place. Most don’t. In 1976 Anita…

Have you ever wondered what it’s like—or maybe you remember—being the youngest member of a company? And how does the…

We’re all after the perfect internship that teaches us something and allows us to have fun and get our hands…

Whenever I write this column, I start by thinking about the things I’d really like to talk to the senior-most…

Responsibilities The Content Manager’s responsibilities include creating content on multiple platforms and types from social media content, branding & marketing…

Requirements & Qualifications The PR & Communication Manager is a key interface between PurpleAsia’s internal teams and the client. The…

Are you a creative person with a keen eye for details? Are you looking for an exciting work environment and…

1. Requirements & Qualifications In the context of our business, the Chief Accountant’s responsibilities and duties go far beyond the…

PurpleAsia is seeking an experienced and dynamic Account Manager who has both creative and technical skills as well as human-centred…

This publication is called [C], which I believe stands for “C-Suite”, so I assume I am talking to the boss.…

We are looking for a hands-on savvy IT Leader who is responsible for envisioning, managing, and executing with our IT…

PurpleAsia is seeking an experienced and dynamic Creative Account Manager who has both creative and technical skills as well as…

  Your job title begins with “Chief” so I am fairly certain that at some time you have participated in…

We all struggled our way through the pandemic. Individuals and businesses continue to navigate the settling waters of the epidemic…

Strengthening Your Brand in the New Normal Stay at home orders and social distancing guidelines significantly changed the way we…

Social media marketing is everchanging, particularly evident in the continued wake of the pandemic. As people’s online lives continue to…

Are you a creative person with a keen eye for details? Are you looking for an exciting work environment and…

DIGITAL MARKETING SENIOR MANAGER PurpleAsia is seeking an experienced and dynamic Digital Marketing Senior Manager to leverage data and digital…

PurpleAsia, among Vietnam’s leading strategic branding, design, and PR consultancies, received four awards last week at the Transform Awards Asia…

Sáng ngày 8-1, Hiệp Hội Thiết Kế TP.HCM (VDAS) phối hợp với ITPC cùng sự hỗ trợ từ ConceptD đã…

Located on a coveted plot of land in Thu Thiem, District 2 – a highly sought-after area in Ho Chi…

  AN INTRO TO DIGITAL MARKETING Your first question might be, "What exactly is 'digital' marketing?" To put it simply,…

Why Event Management is Important for Tourism? Whether we think of tourism as being relevant to a destination or region,…

How does packaging design influence buyers? What was the last thing you picked up off a supermarket shelf? A daily…

What does a branding agency do? Well, that’s easy. Branding agencies just design logos, don’t they?  If only it were…

The PurpleAsia offices will be closed on the 2nd of September in honour of Independence Day - celebrate well, friends!…

We are moving! The PurpleAsia office will be closed onFriday 5 April while we set up in our new home.…

Holm Sunset Event To show appreciation to the current residents while reinforcing the luxury lifestyle found at HOLM Residences, our…

PurpleAsia 2.0 We've just launched our brave and brilliant new identity. Take a look at this amazing new logo reveal.…

Newborns Website Launch The number of exciting and challenging projects that cross our desks in a year is innumerable; however,…

The Anam Resort Beachclub is now open! PurpleAsia have just finished the branding for The Anam's latest project, The Beachclub…

The Business Executive Network Vietnam Meeting Purple Asia were once again invited to share pearls of branding wisdom with the…