How can we help?

We believe sound strategic thinking drives great creative communication, which in turn builds stronger brands.

Our team has been helping brands in Southeast Asia for more than 15 years with brand strategy, brand design and marketing communications.

Whether your business needs help with a truly imaginative launch event, the creation of an entirely new brand, a brand review and relaunch strategy or a carefully crafted PR campaign, our team is here to help. We’ve been working with hundreds of businesses across dozens of sectors, many of whom have remained as loyal clients for more than a decade.


Understanding your customer and crafting a compelling brand experience is at the heart of the branding process. We are passionate and obsessive about getting this right.

PR & Marketing

Telling your story in a way that genuinely connects with the people you care about is a skill which takes years of experience, a sixth sense of what will work and a great team to bring the story to life. We have that team.


A small word that encompasses a vast array of touchpoints. Many companies claim to “do digital” but how many truly understand the communication imperatives which drive a great online experience? Not many – but we do.

Packaging Design

We love to design packaging simply because when done properly it is the most challenging and technical discipline in branding. And we love a challenge.

Our process

  • Identify

    Understand the issue and challenge. What specific questions do we need to answer?

  • Understand

    Gather information and identify key insights. Explore and interrogate: The product, the category and the consumer.

  • Formulate

    Clarify the opportunity. Develop the brand positioning framework.

  • Create

    Translate the strategy into creative (e.g. develop the brand’s visual identity system).

  • Execute

    Execute the brand across all touchpoints: Packaging, Advertising, Corporate Collaterals, etc.

Our people

Matt Millard

Managing Director

With 30 years and 3 continents under his belt, Matt is well respected for his insight, creativity, pragmatism and reliability. He is a hands-on principal with direct input on each of our projects and maintains personal accountability for the quality of the firm’s work. Matt lives, eats and breathes lifestyle branding.

Andrew Millington

Creative Director

New to Asia from London, Andrew joins our team as an expert at combining visual communications with cutting-edge motion graphics and rich media to create surprising, relevant and engaging brands. He has experience working on holistic brand concepts for some of the world’s biggest companies including Lenovo, Merck and Bosch.

Hien Ho

Director of Client Service

The leading force that drives our reputation for efficient, professional and friendly client service, Hien is a consummate multitasker and organiser. She manages the CS team and coordinates the design studio with the Digital, PR and production teams to deliver outstanding projects 100% of the time.

Hanh Nguyen

PR & Communications Director

Hanh runs our PR and Communications team with detail-oriented fervour. Her ability to tell stories in a creative, trustworthy way make her a confidant for clients and media alike. She is a people person and loves learning new things while also expertly sharing her own experiences.

Lauren Andrews

Brand Experience Director

Lauren uses a passion for branding, marketing and storytelling to create distinctive brand experiences for our clients. Having honed her skills across various accounts, she relishes working with industry leaders to create compelling experiences in a rapidly-evolving consumer climate.

Thai Nguyen

Digital Director

Managing the digital and technical side of Purple Asia with diligence and forethought, Thai’s warm, helpful, focused attitude makes him an integral, not-so-secret weapon in web programming, security and SEO. He has a strong reputation for inspiring clients to embrace innovation in the digital space.

Send us a message or drop by for a coffee

Phone: +84 28 62777050
3rd Floor, 18 Hai Ba Trung St District 1, Ho Chi Minh City, Vietnam

View our working space