We believe sound strategic thinking drives great creative communication, which in turn builds stronger brands.
Our team has been helping brands in Southeast Asia for more than 15 years with brand strategy, brand design and marketing communications.
Whether your business needs help with a truly imaginative launch event, the creation of an entirely new brand, a brand review and relaunch strategy or a carefully crafted PR campaign, our team is here to help. We’ve been working with hundreds of businesses across dozens of sectors, many of whom have remained as loyal clients for more than a decade.
Understand the issue and challenge. What specific questions do we need to answer?
Gather information and identify key insights. Explore and interrogate: The product, the category and the consumer.
Clarify the opportunity. Develop the brand positioning framework.
Translate the strategy into creative (e.g. develop the brand’s visual identity system).
Execute the brand across all touchpoints: Packaging, Advertising, Corporate Collaterals, etc.
With 30 years and 3 continents under his belt, Matt is well respected for his insight, creativity, pragmatism and reliability. He is a hands-on principal with direct input on each of our projects and maintains personal accountability for the quality of the firm’s work. Matt lives, eats and breathes lifestyle branding.
New to Asia from London, Andrew joins our team as an expert at combining visual communications with cutting-edge motion graphics and rich media to create surprising, relevant and engaging brands. He has experience working on holistic brand concepts for some of the world’s biggest companies including Lenovo, Merck and Bosch.
The leading force that drives our reputation for efficient, professional and friendly client service, Hien is a consummate multitasker and organiser. She manages the CS team and coordinates the design studio with the Digital, PR and production teams to deliver outstanding projects 100% of the time.
Hanh runs our PR and Communications team with detail-oriented fervour. Her ability to tell stories in a creative, trustworthy way make her a confidant for clients and media alike. She is a people person and loves learning new things while also expertly sharing her own experiences.
Lauren uses a passion for branding, marketing and storytelling to create distinctive brand experiences for our clients. Having honed her skills across various accounts, she relishes working with industry leaders to create compelling experiences in a rapidly-evolving consumer climate.
Managing the digital and technical side of Purple Asia with diligence and forethought, Thai’s warm, helpful, focused attitude makes him an integral, not-so-secret weapon in web programming, security and SEO. He has a strong reputation for inspiring clients to embrace innovation in the digital space.