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Hung Kings’ Commemoration Day, one of the most important holidays in Vietnam, honours the 18 Hung Kings of the Hung Dynasty, which lasted for 2,600 years and laid the first foundations for…

Most brands use language as a map, describing a place with a list of predictable adjectives. But very little of it actually makes you feel anything. At PurpleAsia, we’ve thrown the thesaurus…

At PurpleAsia, we believe deeply in social responsibility. For years, we have partnered with @saigonchildren, using our craft to support their mission of changing lives through education. Our role in the annual…

There is a common desire in branding to explain everything, to name every feature and highlight every idea to ensure nothing is missed. But in the race for completeness, many brands lose…

People often confuse Visual Identity with Brand Identity. But in the race for market share, understanding the difference is vital. Visual Identity (VI) is what your audience sees: your logo, typography, and…

Every design choice serves a purpose beyond visual appeal. In traditional casinos, visitors step into an environment filled with striking, often jarring patterns that seem deliberately overwhelming. – Quirky Carpet: swirling pattern…