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As society engages in more discussions and debates around copyright, it is a sign that the creative industry is maturing. In Vietnam, as the country integrates more deeply into the global market…

Most business leaders believe customer loyalty is earned over time, but the data says otherwise.  Horst Schulze, co-founder of The Ritz-Carlton, spent years obsessing over a single question: What is the exact moment…

  Clients almost always come to us looking for an answer. A name. A positioning. A tagline. A visual world. A campaign idea. Something that can be written on a slide, approved…

Localisation is one of the most vital tools in global branding. Done well, it allows a brand to adapt to culture, language, and behaviour, making a global entity feel like a local…

In an era of relentless noise, the role of the journalist is more important than ever. As Vietnam Revolutionary Press Day approaches, we want to pause and recognise the journalists, editors, producers,…

June may be half over, but Pride was never meant to live inside a calendar month. At PurpleAsia, we believe creativity is strongest when people feel safe to show up fully, freely,…