Le Meridien Residence

Le Meridien
Creative Field
Brand Strategy, Brand Identity, Brochure, 3D

Le Méridien Residences Danang is the first internationally branded residential community in Vietnam’s beautiful coastal city of Danang and the first of this brand in Asia. Inspired by vintage Europe and infused with local culture and flair, these beachfront homes from developer TonkinLand are the definition of timeless elegance.

The developer approached PurpleAsia to brand and develop brochures for the residences as well as design the villa CGIs. Borrowing the European flair and lifestyle enrichment Le Méridien is known for and dialling up the familial and cultural aspects of the residences, we created a brand that recognised the importance of health, well-being, and time spent with loved ones.


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