InterContinental Asiana Saigon

Client
InterContinental
Creative Field
Purple Jade, spa, Market 39, The Spa, Residence Website, Outlet Branding, Production Printing, Basilico, The Library, Yuchu

Launching in 2010, InterContinental Asiana Saigon needed a brand for each of their five upscale F&B outlets.

PurpleAsia developed distinctive and differentiated positioning, names and visual identities for their main bar and restaurant, Italian restaurant, signature Chinese restaurant and lobby lounge. Each outlet successfully targets different consumers and occasions. We also developed the website for the residences.

Restaurant Brand Identity
Restaurant Brand Identity
Restaurant Brand Identity
Restaurant Brand Identity
Restaurant Brand Identity
Restaurant Brand Identity
Restaurant Brand Identity
Restaurant Brand Identity
Restaurant Brand Identity
Restaurant Brand Identity
Restaurant Brand Identity
Restaurant Brand Identity
Restaurant Brand Identity
Restaurant Brand Identity
Restaurant Brand Identity
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