InterContinential Asiana Saigon

Creative Field
Outlet Branding, Production Printing, Basilico, The Library, Yuchu, Purple Jade, spa, Market 39, The Spa, Residence Website

Launching in 2010, InterContinental Asiana Saigon needed a brand for each of their five upscale F&B outlets.

PurpleAsia developed distinctive and differentiated positioning, names and visual identities for their main bar and restaurant, Italian restaurant, signature Chinese restaurant and lobby lounge. Each outlet successfully targets different consumers and occasions. We also developed the website for the residences.

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