InterContinental Asiana Saigon

Client

InterContinental

Creative Field

Basilico, The Library, Yuchu, Purple Jade, spa, Market 39, The Spa, Residence Website, Outlet Branding, Production Printing

Launching in 2010, InterContinental Asiana Saigon needed a brand for each of their five upscale F&B outlets.

PurpleAsia developed distinctive and differentiated positioning, names and visual identities for their main bar and restaurant, Italian restaurant, signature Chinese restaurant and lobby lounge. Each outlet successfully targets different consumers and occasions. We also developed the website for the residences.

Related Projects:

Le Meridien Residence

Brand Strategy, Brand Identity, Brochure, 3D

Ruby Wong’s Godown

Brand Concept, Brand Identity, Naming

Hoiana Hotel X Suites

Brand Identity, Brand Strategy, Graphic Identity, Hotel Collateral, Logo, Toiletries, Tone of Voice, Stationery

Brand strategy, Identity, Website, Signage & Wayfinding, Hoarding, Tone of voice

Mad Cow Wine & Grill

Brand creation for Asia's most talked about steakhouse – crazy red cow and all.

Excelsior Hotel Myanmar

Brand development for boutique business hotel in Yangon

Fresh brand identity for local budget business hotel chain

Amiana Nha Trang Resort

Brand development for a 'barefoot luxury' resort on the central coast of Vietnam

Rebrand and focus for international tour operator

Continued branding on Ho Tram's Vegas-inspired hotel and residence

Extensive brand experience for luxury pool villa development in central Vietnam

The senses are at the forefront of this tour operator's brand experience

A brand experience centred on surprise and delight, regardless of destination

Brand creation for one of Vietnam's premier central coast resorts

Search result