Plant-Forward

Client

Accor Group

Creative Field

Website, Art direction

A global commitment to living longer, fuller, happier lives through small, achievable steps. Guided by four pillars Eat, Sleep, Move, Meet we turn everyday habits into meaningful impact for people and the planet.

From plant-forward menus and better sleep to accessible movement and spaces for connection, we make healthy living simple and inspiring. This vision is powered by the Novotel 37 Collective and strengthened by our partnerships with WWF and Paris Saint-Germain, linking personal wellbeing with planetary health and world-class performance.

Familiar classics are reimagined with more vegetables, whole grains, and plant-led ingredients: less meat, less processed, more goodness. Simple to enjoy, easy to love, and kinder to the planet.

Plant Forward is a core pillar of Novotel Longevity Everyday, supporting more balanced, modern, and sustainable dining. By December 2026, 25% of every Novotel menu will be plant-forward aligning with guest expectations, strengthening Accor’s sustainability commitments, and elevating everyday dining.

To support this shift, Novotel is rolling out dedicated tools and mandatory training worldwide.

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