Amiana Nha Trang Resort

Mian Group
Creative Field
Website, Art direction, Videography, Storytelling

The dream of two brothers, Amiana is an exquisite beach resort on a quiet bay north of Nha Trang, Vietnam.

PurpleAsia identified a clear brand strategy and translated it into a fully developed visual language – from bathroom amenities to restaurant concepts. Our concept is based on “barefoot luxury” – an informal, friendly approach to absolute indulgence.

We also mapped and enhanced every element of the guest experience, from the very first touchpoint on the resort website, through to the check-in experience, room set-up, every aspect of guest service and ways to share their experience after their stay.

Our brand video concept, ‘Sink into timeless moments’, captures the sensorial experience of the resort

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