Under the battle cry ‘Discover your Asia’, we turned the brand viewpoint around for this well-known travel brand to focus entirely on the guest experience.
From the very first point of contact with the brand, guests are invited and guided to create a journey through Asia to match their own dreams and aspirations.
This fundamental shift in perspective has allowed the business to move to a new level in product planning, customer communications, on-the-ground service and pre- and post tour services.
Local Life is one of our favourite small brand projects - we created a lively, simple brand for a new collection of one-day, locally focused tours for small groups. We also coined the tagline “Epic Little Journeys”
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