Experiential marketing made waves in 2024, bouncing back strongly post-pandemic. According to Gradient Research, 80% of global brands increased their budgets in this area, with experiential marketing now accounting for 10–30%…

  Vietnam’s metro line has been up and running for nearly a month, already welcoming hundreds of thousands of passengers, presenting a golden opportunity for brands to tap into new advertising possibilities.…

  The 2025 Pinterest Palette, a report that explores the platform’s leading colour trends for the year, identifies the shades set to dominate in the coming year.   Grounded in insights from…

  Think of slogans as mini mission statements—they carry your brand’s core values and promises as it evolves. Meanwhile, taglines are short, snappy, and designed to stick in people’s minds, building instant…

  What a thrill to see two exceptional hotels from Condé Nast Traveler’s 5 Best Hotels in Hanoi that showcase our branding legacy!   First, the iconic MGallery Hotel de l’Opera Hanoi,…

  Valentine’s Day is no longer just about romantic love—it’s a chance to show love for our planet. Whether through thoughtful gifts, sustainable activities, or artistic collaborations, romantics and brands can redefine…

  From all of us at PurpleAsia, we extend our warmest wishes for a Happy Lunar New Year.   We’re grateful for the incredible year we’ve shared with a wonderful collection of…

  In 2024, global tourism hit a turning point. Once popular destinations like Japan, Venice, Seville, and Istanbul began combatting over-tourism with bold measures to preserve local culture, communities, and environments.  …

  Generational shifts are reshaping what success means. For Millennials and Gen Z, socio-economic hurdles have made traditional milestones like homeownership or starting a family feel out of reach. Frustration has given…

  Horizon Media’s latest insights reveal a powerful truth: mass appeal often means minimal impact. Instead of chasing broad audiences, extraordinary brands are finding strength in precision—connecting with passionate communities bound by…

  In an era obsessed with digital transformation, here’s a truth that cuts through the clutter: sometimes the most forward-thinking solution is hiding in plain sight.   Consider this: beyond being visually…

  In 1972, Vignelli transformed New York’s chaos into clarity with a subway map that still influences transit design today. He didn’t just create a map—he crafted a visual language that cut…

  If you’ve been here for a while, you know we’re obsessed Pantone, but specifically the brand’s influence on the zeitgeist.   For the first time in 25 years, Pantone crowned a…

  In an era where one misstep can lead to being ‘cancelled’, brand safety is more critical than ever. Ensuring your brand aligns with the right messages, platforms, and values is absolutely…

  While closely linked, branding and marketing are two distinct sides of the same coin—and understanding the difference is crucial for success.   Branding: Defines who you are and why you exist.…

  Communities are evolving rapidly, driven by creators rather than brands. These creators are building strong, niche communities that hold significant influence over consumer behavior. Authentic creators can effectively reach and engage…

  In today’s fast-paced world, brands that fail to evolve risk fading into irrelevance. Consumers are quick to push aside companies that don’t keep up with market trends—just ask Blockbuster, Borders, Circuit…

  In today’s world of information overload, quality matters more than ever. Global interest in social media ads is declining as fatigue sets in, with all generations feeling the strain. The solution?…

  As we close out 2024, we wanted to say a big THANK YOU from the PurpleAsia family to everyone that joined and supported us along the way, putting your trust in…

In the ever-evolving design landscape, Artificial Intelligence is rewriting the rules of creation. Today, designers find themselves tumbling down a metaphorical rabbit hole of opportunity and dilemma. As we fall, the familiar…

  In branding and marketing, breaking through blockages and discovering fresh perspectives can be the difference between success and mediocrity. Whether crafting a new brand, launching a campaign, or tackling a business…

While aesthetics catch the eye, it’s strategy that captures market share. Our approach integrates visual appeal with robust business acumen, creating brands that are not just attractive, but primed for growth. Our…

  AI is revolutionising how brands and people connect, but are we striking the right balance?? On one hand, AI-driven customisation is creating exciting possibilities for tailored experiences. Imagine walking into a…

  Mid-Autumn Festival, a cherished celebration in many Asian cultures, is more than just a time for family gatherings and mooncakes. It’s a golden opportunity for brands to connect with their audience…

  Did you know tomorrow is International Coffee Day? At PurpleAsia, coffee is an integral part of our office culture. It’s a social lubricant, a productivity booster, and a ritual thing brings…

Your brand identity is more than just a logo; it’s about telling your brand’s story down to the smallest elements, including typography. The perfect fonts should be unique, legible, adaptable, and communicative.…

  Colour is a powerful communication tool that can instantly evoke emotions and shape perceptions, making it an important reference in branding when creating impactful and memorable identities. For example, red is…

  In a world brimming with anxiety, the pursuit of joy becomes a critical weapon. Joy, softness and playfulness are emerging as powerful antidotes to the negativity that bombards adults. With traditional…

  According to Kantar BrandZ’s 2023 report, the top 30 Southeast Asian Brands boast a combined value of $119,609 million. Singapore leads with the most brands, i including DBS, spanning sectors like…

  Amid the Olympic frenzy, it’s hard ignore its massive impact and appeal as a brand. Every four years, the organisation rolls out a new event with unique sub-brands and marketing challenges,…

  With inflation a top concern for many (34% according to a Deloitte survey), consumers are tightening their budgets (78% per RRD’s Modern Marketers Report), consolidating their shopping to fewer stores, and…

  Twitter’s ‘X’ rebrand vaporised over $29 billion—66% of its brand value—in record time. Ditching the iconic bird and confusing users, X showed almost overnight how a rebrand can be catastrophic—its user…

What is Purpose Branding? A relatively new concept in the branding world, Purpose Branding has gained popularity in recent years. Essentially, it involves creating a brand centred around a particular cause or…

  Some entrepreneurs set out from day one to make the world a better place. Most don’t. In 1976 Anita Roddick opened a small shop in Brighton, UK with just 15 products…

Have you ever wondered what it’s like—or maybe you remember—being the youngest member of a company? And how does the generation gap present itself, particularly for interns? PurpleAsia is a company with…

We’re all after the perfect internship that teaches us something and allows us to have fun and get our hands dirty, all without interrupting our course load. Maybe I’m biased because I’ve…

Whenever I write this column, I start by thinking about the things I’d really like to talk to the senior-most people in my clients’ firms about over coffee—so, grab one and let’s…

Responsibilities The Content Manager’s responsibilities include creating content on multiple platforms and types from social media content, branding & marketing and public relations. Content for Social Media Write, edit and publish engaging…

Requirements & Qualifications The PR & Communication Manager is a key interface between PurpleAsia’s internal teams and the client. The job demands tact, super communications and interpersonal skills and, above all, outstanding…

Are you a creative person with a keen eye for details? Are you looking for an exciting work environment and ready to work with our varied portfolio of clients in luxury real…

1. Requirements & Qualifications In the context of our business, the Chief Accountant’s responsibilities and duties go far beyond the traditional Vietnamese business. We are a 100% foreign-owned design and marketing company…

PurpleAsia is seeking an experienced and dynamic Account Manager who has both creative and technical skills as well as human-centred expertise. He/she will serve as a liaison between the client and PurpleAsia’s…

This publication is called [C], which I believe stands for “C-Suite”, so I assume I am talking to the boss. It’s nice to have the undivided attention of the top-level decision-maker for…

We are looking for a hands-on savvy IT Leader who is responsible for envisioning, managing, and executing with our IT team in developing websites and hosting, IT networks (share-point system, local servers),…

PurpleAsia is seeking an experienced and dynamic Creative Account Manager who has both creative and technical skills as well as human-centred expertise. He/she will serve as a liaison between the client and…

  Your job title begins with “Chief” so I am fairly certain that at some time you have participated in a workshop or meeting which involved a discussion of Vision, Mission and…

We all struggled our way through the pandemic. Individuals and businesses continue to navigate the settling waters of the epidemic with no past experience or advice from our crisis management guidebooks. As…

Stay at home orders and social distancing guidelines significantly changed the way we do business. Still, no matter how much your brand may need to refocus, it’s crucial you stay true to…

Social media marketing is everchanging, particularly evident in the continued wake of the pandemic. As people’s online lives continue to expand and blend with real life, it becomes even more crucial for…

Are you a creative person with a keen eye for details? Are you looking for an exciting work environment and ready to work with our varied portfolio of clients in luxury real…

DIGITAL MARKETING SENIOR MANAGER PurpleAsia is seeking an experienced and dynamic Digital Marketing Senior Manager to leverage data and digital marketing tools to create impactful strategies and digital customer experiences for our…

PurpleAsia, among Vietnam’s leading strategic branding, design, and PR consultancies, received four awards last week at the Transform Awards Asia ceremony, an annual acknowledgement and celebration of the region’s most outstanding brand…

Sáng ngày 8-1, Hiệp Hội Thiết Kế TP.HCM (VDAS) phối hợp với ITPC cùng sự hỗ trợ từ ConceptD đã tổ chức VDAS Design Summit với chủ đề “Sức mạnh sáng tạo…

Located on a coveted plot of land in Thu Thiem, District 2 – a highly sought-after area in Ho Chi Minh City, The River Thu Thiem is a boutique residential project from…

  AN INTRO TO DIGITAL MARKETING Your first question might be, "What exactly is 'digital' marketing?" To put it simply, any action you take online to promote or discuss your business is…

Whether we think of tourism as being relevant to a destination or region, or a specific hotel or resort, there’s no denying that hosting events can be a winning strategy in attracting…

What was the last thing you picked up off a supermarket shelf? A daily essential perhaps, or maybe a special treat for the weekend? Possibly something new that caught your eye, or…

Well, that’s easy. Branding agencies just design logos, don’t they?  If only it were that simple.  Given that a brand is how the personality and character of a company are perceived, and…

The PurpleAsia office will be closed onFriday 5 April while we set up in our new home. Business will resume as usual onMonday 8 April – stop by for a coffee and…

To show appreciation to the current residents while reinforcing the luxury lifestyle found at HOLM Residences, our teams partnered up to deliver an exceptional event. Sự kiện ngắm hoàng hôn tại HOLM…

We've just launched our brave and brilliant new identity. Take a look at this amazing new logo reveal. Chúng tôi vừa ra mắt bộ nhận diện thương hiệu mới. Một hành trình…

Newborns Website Launch The number of exciting and challenging projects that cross our desks in a year is innumerable; however, it’s our work with Vietnam’s most committed and forward-thinking charities that really…

PurpleAsia have just finished the branding for The Anam's latest project, The Beachclub Restaurant & Bar. "At the other end of the beach to Lang Viet Restaurant and Bar, the Beach Club…

Purple Asia were once again invited to share pearls of branding wisdom with the Business Executive Network and we got to talk about our favourite subject US! WE recently pointed the lens…