Pinterest's top five colour trends for 2025 - PurpleAsia Vietnam

The 2025 Pinterest Palette, a report that explores the platform’s leading colour trends for the year, identifies the shades set to dominate in the coming year.

Grounded in insights from the Pinterest Predicts trend list—which analyses the search, saving, and shopping habits of over half a billion monthly users, the top five colours for 2025 are Cherry Red, Butter Yellow, Aura Indigo, Dill Green, and Alpine Oat. These hues are poised to influence everything from wardrobes and interiors to manicures and cocktails.

With the insights gleaned from the Pinterest Palette, brands can stay ahead of the curve by incorporating trending tones that resonate with key audiences. Whether it’s refreshing creative assets, refining seasonal colour palettes, or developing new product lines, these shades can shape and modernise the look and feel of your strategy.

Need guidance on integrating trending colours into your branding? Let’s chat.

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