We believe a strong brand is not only built on a clear and well-structured strategy, but also rooted in the cultural values and local identity of the place where the project exists. A deep understanding and careful distillation of these local elements can shape a visual identity system that is closely connected to the project, while also creating emotional touchpoints from the very first moment of customer interaction.
NHAAN – the first Tapestry Collection by Hilton in the Asia-Pacific region – is a clear expression of this approach. Inspired by the authentic spirit of Hoi An and the heritage of Kim Bong Village’s traditional craftsmanship, the identity system is developed from the iconic overlapping roof tiles of the ancient town, combined with flowing lines that evoke traditional handcrafted wood carving, as well as rivers and silk ribbons which are elements that define Hoi An’s natural and cultural landscape. This combination not only reflects the architectural beauty of the locality but also celebrates the creative spirit of artisans who have continuously preserved and reinvented traditional craftsmanship across generations.
Building on this foundation, the logo mark is further expanded into a cohesive system of patterns and brand motifs, forming a consistent identity rich in cultural depth. As a result, NHAAN is not only positioned as a luxury resort but also becomes a bridge that allows guests to fully experience the rustic charm, sincerity, and authentic values of Hoi An through a contemporary design language.
We are always drawn to uncovering the identity stories behind each brand, and to partnering with brands in developing strategies and identity systems that are both aesthetically refined and capable of sparking curiosity, connection, and a sense of discovery among audiences. If you want to create a meaningful brand identity, let’s chat.
