Located on a coveted plot of land in Thu Thiem, District 2 – a highly sought-after area in Ho Chi Minh City, The River Thu Thiem is a boutique residential project from the esteemed developers Refico and City Garden Thu Thiem. The project brings a breath of fresh air to the ever-growing Ho Chi Minh City skyline and its real estate landscape. With world-class amenities and facilities, The River Thu Thiem will soon be a new benchmark of the city.
Forseeing the potential of Thu Thiem, Refico seized the opportunity to develop The River Thu Thiem as a residence in the heart of the new CBD. As a long-time partner of Refico, PurpleAsia was appointed to deliver the entire suite of collaterals, from strategy to video, and everything in between. This has become both Refico and PurpleAsia’s pride as the brand has proudly solidified its position in the market.
The River’s branding and subsequent collaterals clearly communicate the project’s stye, class and market advantage, which further amplify the project's unique selling points. In submitting The River Thu Thiem to Transform Awards Asia for consideration, we intended to instill the uniqueness, international quality, and developer’s prestige of the project. That it is shortlisted among three other projects and thier agencies for "Best Visual Identity from the Property, Construction and Facilities Management Sector" is a high honour and we hope it will raise the bar even more for this incredible project. No matter the winner come 14 January 2021, we're proud of the work, commitment, and creativity our team distilled into this portfolio-boosting development.
Want to know more about The River Thu Thiem and what PurpleAsia's done to create and market the brand? Drop us a line!