DIGITAL MARKETING SENIOR MANAGER

PurpleAsia is seeking an experienced and dynamic Digital Marketing Senior Manager to leverage data and digital marketing tools to create impactful strategies and digital customer experiences for our varied portfolio of clients in luxury real estate, hospitality and retail.

He/She will lead the development of world class, brand-driven customer experiences on our clients’ websites, social media and other digital platforms that will drive positive business performance and customer satisfaction.

The Digital Marketing Senior Manager will help to build, implement and optimise sophisticated marketing and experience technology tools that provide the ability to build audiences, target customers and prospects, executing A/B and MVT testing to influence and evolve the experience, in an efficient, data-driven way.

If you’re looking for an exciting leadership opportunity in Digital Marketing, we want to hear from you!

Responsibilities and Duties

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns (including performance/Lead campaigns)

Drive continued revenue growth through various channels by evolving high-touch marketing and transactional experiences

Utilize performance data, customer satisfaction analysis, customer journey maps and behavioral data to identify opportunity areas and optimization plans.

Leverage digital marketing tools to optimize and generate maximum positive business impact

Design, build and maintain our social media presence for clients and inhouse

Identify trends and insights, and optimize spend and performance based on the insights

Collaborate with internal teams to create landing pages and optimize user experience

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Plan and prepare proposal pitching and present it to BOD of clients

Collaborate with agencies and other vendor partners

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Knowledge and Skills

BS/MS degree in marketing, digital or a related field

Proven working experience in digital marketing at least 3 years in luxury, lifestyle, retail, FMCG in either agency or client side

Experience directing, motivating and inspiring a diverse set of web professionals on common goals

Ability to persuade and negotiate with a wide range of stakeholders and business units

Ability to actively manage multiple clients, including negotiating annual Scopes of Work and effective resource planning

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Experience in optimizing landing pages and user funnels

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement

Experience with marketing technology tools, including Data Management Platforms, Optimization Tools, Content Management Systems, Web Analytics tools, Search Engines, Translation technologies and other leading technologies in the space

Experience in setting up and optimizing Google Adwords campaigns

Working knowledge of HTML, CSS, and JavaScript development and constraints

Experience managing both audience segmentation and user experience design to international standards

Ability to prepare comprehensive proposals for integrated digital campaigns, working closely with our Business Development Director, Client Service Director, Creative Director, Communication Director and Managing Director

The Digital Marketing Senior Manager will report to Client Service Director, BOD and CEO

Please send your CV to info@purpleasia.com or call 097.621.1269 for further information

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