Where most agencies treat F&B branding as an exercise in aesthetics, we treat it as an exercise in anthropology. Whether it is a neighbourhood trattoria or a heritage steakhouse, the difference between a ‘venue’ and an ‘institution’ is the strategic clarity of its story.

Our expertise lies in defining the invisible threads that tie a concept together:

–> We build from the inside out.

For Trunk & Tandoor, we leaned into the sensory tension of spice, mysticism, and ritual, crafting a world that feels evocative rather than explicit. From the menu structure to the typography and graphic language, every touchpoint was designed to suggest depth, intrigue, and a sense that something is always unfolding rather than fully revealed.

–> We distinguish tone from text.

Copywriting is functional. Tone of voice is emotional. With Gemma’s, the challenge was delivering familiarity done well. We shaped a voice rooted in warmth, intimacy, and confidence, one that feels welcoming and lived-in. By stripping away generic hotel language and leaning into human phrasing and cadence, the brand feels personal and creates a sense of real belonging.

–> We embrace strategic tension.

Great brands live in the space between opposing forces. For an upcoming London steakhouse, our creative brief was all tension: fire vs control, heritage vs edge, ritual vs instinct. While the name is still under wraps, the experience is defined by chef-led moments, the voice’s principles are bold and precise, and every element of the story and experience is ground in credibility and control.

A logo might get a guest through the door once, but only a coherent, layered narrative will keep them coming back.