NEW WORK ALERT! - PurpleAsia Vietnam

On the rooftop of Novotel Nairobi Westlands, we brought Trunk & Tandoor to life — a mystic-infused cocktail bar where spice routes meet skyline views. From name and narrative to rituals and brand world, every detail was crafted to feel spellbinding.

See the full case study now on our website.

—

🚀 [email protected]

💥 +84 (0)28 6277 7050

Related News

FROM STATUS TO SOUL

Luxury travel is no longer defined by price tags and prestige. Sure, exclusivity and rarity still play a role, but today’s high-end travellers are seeing something deeper: purpose, presence, and personal meaning.…

LUXURY IS A DISCIPLINE YOU PRACTICE

In high-end real estate, the brands that resonate most are often the most deliberate. We find craft in the silence, where design, story, and restraint are invited to do the talking. This…

YEAR OF BOLD EXPERIMENTATION

According to Kantar, over the past 20 years, brands that dared to disrupt themselves (or their category) generated a staggering $6.6 trillion in incremental value. Let that sink in. In today’s saturated…

HAPPY NEW YEAR!

Today is a fresh canvas. A blank screen. A blinking cursor. And while many of us already have our briefs and bold ambitions for 2026 mapped out, there’s still something powerful about…

IT’S THE MOST WONDERFUL TIME OF THE YEAR!

A month ago, the first notes of Christmas started playing softly around our office, and festive lights began to twinkle across the city. Now, those sounds and sights have filled the air…

WHEN BRAND GROWS, STRUCTURE SHOULD TOO

One name can’t do it all. As portfolios expand and projects multiply, smart brand architecture becomes the key to building trust, clarity, and value. We’re working with a developer to reposition a…

A REVOLUTION IN CREATIVITY

Design used to be gatekept—premium tools, expensive subscriptions, limited access, etc. But with Canva’s acquisition of Affinity, and Affinity’s shift to a free professional suite, that wall just cracked. The race to…

BUILDING A DESTINATION IS ABOUT MEANING

The most powerful and alluring destinations reflect the soul of a place and invite people to be part of its story. That’s why our approach to destination branding goes beyond sun,…

VISUALS THAT SPEAK THE LANGUAGE OF DESIRE

Visual appeal goes beyond simple aesthetics. It’s become an integral part of a brand’s identity. And for Gen Z and Millennials, food and drink aren’t consumed—they’re shared, posted, framed, fridged. The…

THE FINAL CHAPTER FOR THIS THAO DIEN MASTERPIECE

Set in the heart of Thao Dien, where modern life flows in harmony with nature, Thao Dien Green has become a vibrant address of international standards. At its crown sit four…

BUILDING A BRAND IDENTITY THAT STANDS THE TEST OF TIME

In the course of development, a brand must know how to preserve the core values that shape its identity, whether that’s product quality, pride in its heritage, or customer connection, while…

IS IT TIME TO STOP DISSING CANVA?

There’s a design debate playing out behind the scenes—and we’re enjoying the perks across the board. Canva, Adobe, Figma—each has its purpose and strength, but here’s a (potentially hot) take: Canva…

CULTURE ISN’T A CHECKBOX, IT’S YOUR STRATEGY

Too many campaigns chase trends and overlook the culture they’re stepping into. Understanding local culture isn’t a box to tick, it’s the difference between a message that resonates and one that…

EMPATHY IS SHARP, AND IT SELLS

Too many brands know who they’re talking to, but not why their audience should care. Demographics may tell you what’s visible, but it’s empathy that reveals what’s valuable. When we repositioned…

YOU’RE NOT SELLING TIMBER. YOU’RE SELLING TRUST

When Canadian Wood Vietnam – the official representative of Forestry Innovation Investment (FII), a provincial agency of British Columbia (B.C.), Canada – first entered the Vietnamese market, they brought more than…

THE PARADOX OF CREATIVE LIBERATION

Any creative director worth their salt knows that the most groundbreaking work doesn’t come from unlimited freedom but rather from constraints. Consider the poetry of haiku, the elegance of the iPhone’s…

A TRUE REBRAND IS STRATEGY-LED, NOT JUST DESIGN-DEEP

Too often, brands invest in a new logo or fresh font and expect transformation. But identity without strategy barely scratches the surface. When Apollo English asked us to reposition their brand…

THE POWER IN YOUR PROMPT

In today’s world, we cannot deny the presence of AI. Headlines everywhere warn that AI will soon replace humans in many fields. But for Matt Millard, Founder & CEO of PurpleAsia,…

HOW A MOONCAKE BRAND SOLD OUT—4 YEARS IN A ROW

Vietnam’s Mid-Autumn market is flooded with options. But when Hong Kong MX Mooncakes launched here, we helped them stand out, and fast. Our approach? Localised PR + influencer strategy designed for…

THE BAR THAT DOESN’T BEHAVE

The Ambassador Seoul, a Pullman Hotel, wanted a champagne bar. What they got was BUBLX. Instead of predictable glamour, we built an unexpected brand, from the cheeky name and bold identity…

A WELL-DESIGNED BROCHURE CAN CLOSE THE DEAL

From Edson Ink to Masteri Centre Point, brochures aren’t coffee table clutter. They’re tools of persuasion. We design each one to deliver three things: clarity of story, strength of offer, and…

THE FINAL CHAPTER FOR THIS THAO DIEN MASTERPIECE

Set in the heart of Thao Dien, where modern life flows in harmony with nature, Thao Dien Green has become a vibrant address of international standards. At its crown sit four…

Senior Designer

PurpleAsia are Hiring. – PurpleAsia Location: Onsite – Thao Dien, Ho Chi Minh City About PurpleAsia PurpleAsia is a leading branding and design agency, renowned for creating impactful brand identities, experiences,…

Design Director

PurpleAsia are Hiring. – PurpleAsia Location: Onsite – Thao Dien, Ho Chi Minh City About PurpleAsia PurpleAsia is a leading branding and design agency, known for crafting impactful brand identities, experiences,…

Simplicity is the ultimate form of sophistication

Antoine de Saint-Exupéry, the visionary behind The Little Prince, once said: “A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left…

Cohesive creativity in an increasingly fragmented world

In today’s world of endless channels, formats, and audiences, creativity has never been more splintered. But does this mean brands should lose their focus? Absolutely not. The key to successful brand building…

The Human Edge: When your team becomes your voice

Looking beyond the swathes of polished content and paid partnerships, here’s a truth that cuts through the clutter: your most compelling brand storytellers are the ones who live your brand every day.…

Will experiential marketing rule 2025?

Experiential marketing made waves in 2024, bouncing back strongly post-pandemic. According to Gradient Research, 80% of global brands increased their budgets in this area, with experiential marketing now accounting for 10–30% of…

Unlocking the potential of metro advertising

Vietnam’s metro line has been up and running for nearly a month, already welcoming hundreds of thousands of passengers, presenting a golden opportunity for brands to tap into new advertising possibilities. The…

Pinterest’s top five colour trends for 2025

The 2025 Pinterest Palette, a report that explores the platform’s leading colour trends for the year, identifies the shades set to dominate in the coming year. Grounded in insights from the Pinterest…

Slogan vs Tagline: What’s the Difference

Think of slogans as mini mission statements—they carry your brand’s core values and promises as it evolves. Meanwhile, taglines are short, snappy, and designed to stick in people’s minds, building instant recognition.…

A legacy of luxury branding in Hanoi

What a thrill to see two exceptional hotels from Condé Nast Traveler’s 5 Best Hotels in Hanoi that showcase our branding legacy! First, the iconic MGallery Hotel de l’Opera Hanoi,…

When romance meets sustainability: A Valentine’s celebration for a better world

Valentine’s Day is no longer just about romantic love—it’s a chance to show love for our planet. Whether through thoughtful gifts, sustainable activities, or artistic collaborations, romantics and brands can redefine love…

CHÚC MỪNG NĂM MỚI!

From all of us at PurpleAsia, we extend our warmest wishes for a Happy Lunar New Year. We’re grateful for the incredible year we’ve shared with a wonderful collection of brave clients…

Sustainability meets Strategy: The future for travel and hospitality brands

In 2024, global tourism hit a turning point. Once popular destinations like Japan, Venice, Seville, and Istanbul began combatting over-tourism with bold measures to preserve local culture, communities, and environments. In this…

How can brands align with the new definition of success?

Generational shifts are reshaping what success means. For Millennials and Gen Z, socio-economic hurdles have made traditional milestones like homeownership or starting a family feel out of reach. Frustration has given rise…

Beyond Demographics: The Power of Cultural Tribes

Horizon Media’s latest insights reveal a powerful truth: mass appeal often means minimal impact. Instead of chasing broad audiences, extraordinary brands are finding strength in precision—connecting with passionate communities bound by shared…

The Surprising Sustainability of Traditional Media

In an era obsessed with digital transformation, here’s a truth that cuts through the clutter: sometimes the most forward-thinking solution is hiding in plain sight. Consider this: beyond being visually commanding, traditional…

Timeless design goes beyond aesthetics

In 1972, Vignelli transformed New York’s chaos into clarity with a subway map that still influences transit design today. He didn’t just create a map—he crafted a visual language that cut through…

Pantone’s Colour of the Year 2025: Mocha Mousse

If you’ve been here for a while, you know we’re obsessed Pantone, but specifically the brand’s influence on the zeitgeist. For the first time in 25 years, Pantone crowned a…

Safety Spotlight: Protect Your Brand’s Reputation

In an era where one misstep can lead to being ‘cancelled’, brand safety is more critical than ever. Ensuring your brand aligns with the right messages, platforms, and values is absolutely…

Understanding the differences between Branding and Marketing

While closely linked, branding and marketing are two distinct sides of the same coin—and understanding the difference is crucial for success. Branding: Defines who you are and why you exist.…

Creator-Led Content: The Brand’s Ambassador

Communities are evolving rapidly, driven by creators rather than brands. These creators are building strong, niche communities that hold significant influence over consumer behavior. Authentic creators can effectively reach and engage…

Don’t let your brand become the next blockbuster

In today’s fast-paced world, brands that fail to evolve risk fading into irrelevance. Consumers are quick to push aside companies that don’t keep up with market trends—just ask Blockbuster, Borders, Circuit…

Social media ads falling flat? Break through in 2025

In today’s world of information overload, quality matters more than ever. Global interest in social media ads is declining as fatigue sets in, with all generations feeling the strain. The solution?…

HAPPY NEW YEAR FROM PURPLEASIA!

As we close out 2024, we wanted to say a big THANK YOU from the PurpleAsia family to everyone that joined and supported us along the way, putting your trust in…

AI in Design: The Rabbit Hole to Wonderland

In the ever-evolving design landscape, Artificial Intelligence is rewriting the rules of creation. Today, designers find themselves tumbling down a metaphorical rabbit hole of opportunity and dilemma. As we fall, the familiar…

Unleashing Creativity and Strategy with the 5Is Framework

In branding and marketing, breaking through blockages and discovering fresh perspectives can be the difference between success and mediocrity. Whether crafting a new brand, launching a campaign, or tackling a business…

Beyond beautiful: The science of scalable branding

While aesthetics catch the eye, it’s strategy that captures market share. Our approach integrates visual appeal with robust business acumen, creating brands that are not just attractive, but primed for growth. Our…

The double-edge sword of AI-driven customisation

AI is revolutionising how brands and people connect, but are we striking the right balance?? On one hand, AI-driven customisation is creating exciting possibilities for tailored experiences. Imagine walking into a…

Social media tips for Mid-Autumn

Mid-Autumn Festival, a cherished celebration in many Asian cultures, is more than just a time for family gatherings and mooncakes. It’s a golden opportunity for brands to connect with their audience…

Happy International Coffee Day!

Did you know tomorrow is International Coffee Day? At PurpleAsia, coffee is an integral part of our office culture. It’s a social lubricant, a productivity booster, and a ritual thing brings…

Crafting your brand: The art of choosing the perfect fonts

Your brand identity is more than just a logo; it’s about telling your brand’s story down to the smallest elements, including typography. The perfect fonts should be unique, legible, adaptable, and communicative.…

Colour psychology in Branding: How hues shape perception

Colour is a powerful communication tool that can instantly evoke emotions and shape perceptions, making it an important reference in branding when creating impactful and memorable identities. For example, red is…

The evolving consumer: How adults are prioritising play

In a world brimming with anxiety, the pursuit of joy becomes a critical weapon. Joy, softness and playfulness are emerging as powerful antidotes to the negativity that bombards adults. With traditional…

Beyond local dominance: how southeast asian brands can thrive globally

According to Kantar BrandZ’s 2023 report, the top 30 Southeast Asian Brands boast a combined value of $119,609 million. Singapore leads with the most brands, i including DBS, spanning sectors like…

The Olympics: A masterclass in branding

Amid the Olympic frenzy, it’s hard ignore its massive impact and appeal as a brand. Every four years, the organisation rolls out a new event with unique sub-brands and marketing challenges,…

Shift gears, build loyalty: how to win in inflationary times

With inflation a top concern for many (34% according to a Deloitte survey), consumers are tightening their budgets (78% per RRD’s Modern Marketers Report), consolidating their shopping to fewer stores, and…

The Benefits and Pitfalls of Rebranding

Twitter’s ‘X’ rebrand vaporised over $29 billion—66% of its brand value—in record time. Ditching the iconic bird and confusing users, X showed almost overnight how a rebrand can be catastrophic—its user…

Is Purpose Right for Your Brand?

What is Purpose Branding? A relatively new concept in the branding world, Purpose Branding has gained popularity in recent years. Essentially, it involves creating a brand centred around a particular cause or…

The Power of Purpose

Some entrepreneurs set out from day one to make the world a better place. Most don’t. In 1976 Anita Roddick opened a small shop in Brighton, UK with just 15 products…

Confronting the Generation Gap as an Intern

Have you ever wondered what it’s like—or maybe you remember—being the youngest member of a company? And how does the generation gap present itself, particularly for interns? PurpleAsia is a company with…

Perks of Interning at PurpleAsia

We’re all after the perfect internship that teaches us something and allows us to have fun and get our hands dirty, all without interrupting our course load. Maybe I’m biased because I’ve…

Less Haste, More Speed

Whenever I write this column, I start by thinking about the things I’d really like to talk to the senior-most people in my clients’ firms about over coffee—so, grab one and let’s…

CONTENT STRATEGIST

Responsibilities The Content Manager’s responsibilities include creating content on multiple platforms and types from social media content, branding & marketing and public relations. Content for Social Media Write, edit and publish engaging…

PR & COMMUNICATION MANAGER

Requirements & Qualifications The PR & Communication Manager is a key interface between PurpleAsia’s internal teams and the client. The job demands tact, super communications and interpersonal skills and, above all, outstanding…

GRAPHIC DESIGNER

Are you a creative person with a keen eye for details? Are you looking for an exciting work environment and ready to work with our varied portfolio of clients in luxury real…

CHIEF ACCOUNTANT

1. Requirements & Qualifications In the context of our business, the Chief Accountant’s responsibilities and duties go far beyond the traditional Vietnamese business. We are a 100% foreign-owned design and marketing company…

ACCOUNT MANAGER

PurpleAsia is seeking an experienced and dynamic Account Manager who has both creative and technical skills as well as human-centred expertise. He/she will serve as a liaison between the client and PurpleAsia’s…

Brands are people, too!

This publication is called [C], which I believe stands for “C-Suite”, so I assume I am talking to the boss. It’s nice to have the undivided attention of the top-level decision-maker for…

IT LEADER CUM WEB DEVELOPER

We are looking for a hands-on savvy IT Leader who is responsible for envisioning, managing, and executing with our IT team in developing websites and hosting, IT networks (share-point system, local servers),…

SENIOR ACCOUNT MANAGER

PurpleAsia is seeking an experienced and dynamic Creative Account Manager who has both creative and technical skills as well as human-centred expertise. He/she will serve as a liaison between the client and…

Let’s talk about VISION

Your job title begins with “Chief” so I am fairly certain that at some time you have participated in a workshop or meeting which involved a discussion of Vision, Mission and…

Navigating a Post-pandemic World with your PR Strategy

We all struggled our way through the pandemic. Individuals and businesses continue to navigate the settling waters of the epidemic with no past experience or advice from our crisis management guidebooks. As…

Strengthening Your Brand in the New Normal

Stay at home orders and social distancing guidelines significantly changed the way we do business. Still, no matter how much your brand may need to refocus, it’s crucial you stay true to…

Social Media Marketing Strategies for the New Normal

Social media marketing is everchanging, particularly evident in the continued wake of the pandemic. As people’s online lives continue to expand and blend with real life, it becomes even more crucial for…

GRAPHIC DESIGNER

Are you a creative person with a keen eye for details? Are you looking for an exciting work environment and ready to work with our varied portfolio of clients in luxury real…

PURPLEASIA IS HIRING

DIGITAL MARKETING SENIOR MANAGER PurpleAsia is seeking an experienced and dynamic Digital Marketing Senior Manager to leverage data and digital marketing tools to create impactful strategies and digital customer experiences for our…

PurpleAsia wins four brand accolades at Transform Awards Asia

PurpleAsia, among Vietnam’s leading strategic branding, design, and PR consultancies, received four awards last week at the Transform Awards Asia ceremony, an annual acknowledgement and celebration of the region’s most outstanding brand…

PurpleAsia Tham dự Design Summit 2021 Với Vai trò Diễn Giả

Sáng ngày 8-1, Hiệp Hội Thiết Kế TP.HCM (VDAS) phối hợp với ITPC cùng sự hỗ trợ từ ConceptD đã tổ chức VDAS Design Summit với chủ đề “Sức mạnh sáng tạo…

The River Thu Thiem – The Route To Transform Awards Asia

Located on a coveted plot of land in Thu Thiem, District 2 – a highly sought-after area in Ho Chi Minh City, The River Thu Thiem is a boutique residential project from…

Digital Marketing – Where to Begin? [4 areas to start with]

AN INTRO TO DIGITAL MARKETING Your first question might be, "What exactly is 'digital' marketing?" To put it simply, any action you take online to promote or discuss your business is…

Why Event Management is Important for Tourism?

Whether we think of tourism as being relevant to a destination or region, or a specific hotel or resort, there’s no denying that hosting events can be a winning strategy in attracting…

How does packaging design influence buyers?

What was the last thing you picked up off a supermarket shelf? A daily essential perhaps, or maybe a special treat for the weekend? Possibly something new that caught your eye, or…

What does a branding agency do?

Well, that’s easy. Branding agencies just design logos, don’t they? If only it were that simple. Given that a brand is how the personality and character of a company are perceived, and…

Independence Day

The PurpleAsia offices will be closed on the 2nd of September in honour of - celebrate well, friends! Chúng tôi xin thông báo văn phòng PurpleAsia sẽ đóng cửa vào ngày Lễ…

The PurpleAsia office will be closed onFriday 5 April while we set up in our new home. Business will resume as usual onMonday 8 April – stop by for a coffee and…

Holm Sunset Event

To show appreciation to the current residents while reinforcing the luxury lifestyle found at HOLM Residences, our teams partnered up to deliver an exceptional event. Sự kiện ngắm hoàng hôn tại HOLM…

We've just launched our brave and brilliant new identity. Take a look at this amazing new logo reveal. Chúng tôi vừa ra mắt bộ nhận diện thương hiệu mới. Một hành trình…

Newborns Vietnam Website Launch

Newborns Website Launch The number of exciting and challenging projects that cross our desks in a year is innumerable; however, it’s our work with Vietnam’s most committed and forward-thinking charities that really…

The Anam Resort Beachclub is now open!

PurpleAsia have just finished the branding for The Anam's latest project, The Beachclub Restaurant & Bar. "At the other end of the beach to Lang Viet Restaurant and Bar, the Beach Club…

The Business Executive Network Vietnam Meeting

Purple Asia were once again invited to share pearls of branding wisdom with the Business Executive Network and we got to talk about our favourite subject US! WE recently pointed the lens…

Search result