When Canadian Wood Vietnam – the official representative of Forestry Innovation Investment (FII), a provincial agency of British Columbia (B.C.), Canada – first entered the Vietnamese market, they brought more than just high-quality, environmentally responsible wood from sustainably managed forests. They brought a clear vision: to position B.C. and Canada as global leaders in wood supply and to help manufacturers in Vietnam see themselves as globally credible partners ready for export.

But changing perception isn’t about product specs, it’s about story, trust, and transformation.

From PR strategy to trade-facing content, we’ve helped Canadian Wood Vietnam show up in the market as a partner in progress. The message is clear: using Canadian wood goes beyond sourcing decisions. It’s a brand move.

And that’s what we proudly do every day, help brands shift the way they’re seen and how their customers see themselves.

Looking to transform your brand’s perception? Let’s talk.