AI is revolutionising how brands and people connect, but are we striking the right balance??

On one hand, AI-driven customisation is creating exciting possibilities for tailored experiences. Imagine walking into a store and finding products curated just for you, or receiving content that feels like it was made specifically for your interests.

But there’s a flip side: the persistence of intrusive ads in our (personal) digital spaces. As we seek more authentic connections, these pushy tactics can feel like nails on a chalkboard to our online experience.

What’s your take? Do you appreciate personalised experiences, or do you find them creepy? And how do you feel about the current state of online advertising? Share your thoughts below.