There’s a design debate playing out behind the scenes—and we’re enjoying the perks across the board. Canva, Adobe, Figma—each has its purpose and strength, but here’s a (potentially hot) take: Canva isn’t the enemy of good design. It’s an enabler of good systems.

Once dismissed as ‘too simple’, it’s now one of the most powerful tools for design standardisation, especially for brand rollouts with large internal teams or regional networks. It’s no accident Canva has brought in some of the world’s top designers to reimagine how people create.

Does it replace deep strategic design or art direction? Absolutely not. That’s where tools like Figma, Adobe CC, and (frankly) brand partners like us come in. But when it comes to empowering junior teams, franchisees, and non-creatives to stay on-brand, it’s hard to beat.

Where smart brands are integrating these tools, we’re designing the systems, templates, and toolkits that make it possible—protecting your brand’s integrity while letting it move faster and further than ever.

Want a brand system that works beautifully no matter where it shows up? We’ve got you.