Your brand identity is more than just a logo; it’s about telling your brand’s story down to the smallest elements, including typography. The perfect fonts should be unique, legible, adaptable, and communicative.

Before selecting fonts, use your brand’s essence and personality to guide you through the vast world of typography. Each font category has its own unique characteristics, influencing how your brand is perceived. Understanding these categories will help you narrow down your options and find the perfect fit for your brand’s story.

Here are 6 basic font classifications:

– Serif fonts: classic, traditional, trustworthy.

– Sans-serif fonts: modern, clean, minimal.

– Slab serif fonts: bold, quirky, confident.

– Script fonts: elegant and unique.

– Handwritten fonts: informal and artistic.

– Decorative fonts: stylised, distinctive, dramatic.

While font categories provide a starting point, individual font styles and pairings are crucial for capturing your brand’s unique personality. Each category offers a wide range of options, and how you combine fonts can significantly impact the overall feel. If you’re still unsure about selecting the perfect fonts for your brand, we are, of course, here to help!