Kahuna

Client

Ho Tram project

Creative Field

Virtual Reality Application, Brand Strategy, Sales & Marketing Collaterals, Website, Brand Identity, Brand Video

In preparation for the second phase of the Ho Tram Strip, PurpleAsia was asked to continue our work on the Las Vegas-inspired development to the south of Ho Chi Minh City.

We needed something big, bold and bright that would appeal to families looking for a second home or seasonal escape from the city. We came up with Kahuna as a brand and personality that matched the ultimate vibe of the destination and used video and virtual reality applications to help cement the brand’s boldness.

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