Amid the Olympic frenzy, it’s hard ignore its massive impact and appeal as a brand. Every four years, the organisation rolls out a new event with unique sub-brands and marketing challenges, all anchored by the iconic Olympic rings. Despite major setbacks like Munich 1972, Atlanta 1996, and COVID-19, the brand remains resilient and revered worldwide, perhaps bouncing back stronger each time.
But, what makes the Olympics so special? Its long history and constant evolution, adding new sports and demographics as tastes and interests change, plays a crucial role. Its core values of unity, triumph, and authenticity offer timeless lessons in consistency. The dramatic storytelling through real human experiences and national pride creates a genuine emotional connection across borders. Plus, the event is far less commercialised than other mega-events of its calibre, adding to its sense of authenticity.
Is it time to audit your brand’s strategy—what lessons can be learned from the Olympics? Let us help you create a powerful, cohesive brand narrative. Contact us today!
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