Too often, brands invest in a new logo or fresh font and expect transformation. But identity without strategy barely scratches the surface.

When Apollo English asked us to reposition their brand after 20 years in Vietnam, we knew it needed more than a ‘look’. We anchored everything in one idea: Learning through Inspiration. That concept shaped messaging, campaigns, and the overall brand voice, inspiring the next generation of parents (and students) for the future.

Want your rebrand to actually move the needle? Let’s talk.