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AI in Design: The Rabbit Hole to Wonderland

In the ever-evolving design landscape, Artificial Intelligence is rewriting the rules of creation. Today, designers find themselves tumbling down a metaphorical rabbit hole of opportunity and dilemma. As we fall, the…

Unleashing Creativity and Strategy with the 5Is Framework

In branding and marketing, breaking through blockages and discovering fresh perspectives can be the difference between success and mediocrity. Whether crafting a new brand, launching a campaign, or tackling a business…

Beyond beautiful: The science of scalable branding

While aesthetics catch the eye, it’s strategy that captures market share. Our approach integrates visual appeal with robust business acumen, creating brands that are not just attractive, but primed for growth. Our…

The double-edge sword of AI-driven customisation

AI is revolutionising how brands and people connect, but are we striking the right balance?? On one hand, AI-driven customisation is creating exciting possibilities for tailored experiences. Imagine walking into a…

Social media tips for Mid-Autumn

Mid-Autumn Festival, a cherished celebration in many Asian cultures, is more than just a time for family gatherings and mooncakes. It’s a golden opportunity for brands to connect with their audience…

Happy International Coffee Day!

Did you know tomorrow is International Coffee Day? At PurpleAsia, coffee is an integral part of our office culture. It’s a social lubricant, a productivity booster, and a ritual thing brings…

Crafting your brand: The art of choosing the perfect fonts

Your brand identity is more than just a logo; it’s about telling your brand’s story down to the smallest elements, including typography. The perfect fonts should be unique, legible, adaptable, and communicative.…

Colour psychology in Branding: How hues shape perception

Colour is a powerful communication tool that can instantly evoke emotions and shape perceptions, making it an important reference in branding when creating impactful and memorable identities. For example, red is…

The evolving consumer: How adults are prioritising play

In a world brimming with anxiety, the pursuit of joy becomes a critical weapon. Joy, softness and playfulness are emerging as powerful antidotes to the negativity that bombards adults. With traditional…

Beyond local dominance: how southeast asian brands can thrive globally

According to Kantar BrandZ’s 2023 report, the top 30 Southeast Asian Brands boast a combined value of $119,609 million. Singapore leads with the most brands, i including DBS, spanning sectors like…

The Olympics: A masterclass in branding

Amid the Olympic frenzy, it’s hard ignore its massive impact and appeal as a brand. Every four years, the organisation rolls out a new event with unique sub-brands and marketing challenges,…

Shift gears, build loyalty: how to win in inflationary times

With inflation a top concern for many (34% according to a Deloitte survey), consumers are tightening their budgets (78% per RRD’s Modern Marketers Report), consolidating their shopping to fewer stores, and…

(English) The Benefits and Pitfalls of Rebranding

Rất tiếc, mục này chỉ tồn tại ở Tiếng Anh (Mỹ).

(English) Is Purpose Right for Your Brand?

Rất tiếc, mục này chỉ tồn tại ở Tiếng Anh (Mỹ).

The Power of Purpose

Some entrepreneurs set out from day one to make the world a better place. Most don’t. In 1976 Anita Roddick opened a small shop in Brighton, UK with just 15 products…

Confronting the Generation Gap as an Intern

Have you ever wondered what it’s like—or maybe you remember—being the youngest member of a company? And how does the generation gap present itself, particularly for interns? PurpleAsia is a company with…

(English) Perks of Interning at PurpleAsia

Rất tiếc, mục này chỉ tồn tại ở Tiếng Anh (Mỹ).

(English) Less Haste, More Speed

Rất tiếc, mục này chỉ tồn tại ở Tiếng Anh (Mỹ).

CONTENT STRATEGIST

Responsibilities The Content Manager’s responsibilities include creating content on multiple platforms and types from social media content, branding & marketing and public relations. Content for Social Media Write, edit and publish engaging…

PR & COMMUNICATION MANAGER

Requirements & Qualifications The PR & Communication Manager is a key interface between PurpleAsia’s internal teams and the client. The job demands tact, super communications and interpersonal skills and, above all, outstanding…

CHUYÊN VIÊN THIẾT KẾ ĐỒ HỌA

Bạn là người sáng tạo, có gu thẩm mỹ tốt và tỉ mỉ trong công việc? Bạn đang tìm kiếm môi trường làm việc lý tưởng và sẵn sàng làm việc với…

CHIEF ACCOUNTANT

1. Requirements & Qualifications In the context of our business, the Chief Accountant’s responsibilities and duties go far beyond the traditional Vietnamese business. We are a 100% foreign-owned design and marketing company…

ACCOUNT MANAGER

PurpleAsia is seeking an experienced and dynamic Account Manager who has both creative and technical skills as well as human-centred expertise. He/she will serve as a liaison between the client and PurpleAsia’s…

(English) Brands are people, too!

This publication is called [C], which I believe stands for “C-Suite”, so I assume I am talking to the boss. It’s nice to have the undivided attention of the top-level decision-maker for…

IT LEADER KIÊM LẬP TRÌNH WEB

PurpleAsia đang tìm kiếm IT Leader kiêm Lập trình Web có kinh nghiệm và nhiệt huyết, đảm nhiệm việc quản lý team IT song song với việc thực thi phát triển website, hosting, hệ thống mạng (hệ thống…

SENIOR ACCOUNT MANAGER

PurpleAsia đang tìm kiếm Senior Account Manager sáng tạo, giàu kinh nghiệm, có kỹ năng chuyên môn và quản lý vững vàng. Bạn sẽ là cầu nối liên lạc giữa khách hàng…

(English) Let’s talk about VISION

Rất tiếc, mục này chỉ tồn tại ở Tiếng Anh (Mỹ).

(English) Navigating a Post-pandemic World with your PR Strategy

We all struggled our way through the pandemic. Individuals and businesses continue to navigate the settling waters of the epidemic with no past experience or advice from our crisis management guidebooks. As…

(English) Strengthening Your Brand in the New Normal

Strengthening Your Brand in the New Normal Stay at home orders and social distancing guidelines significantly changed the way we do business. Still, no matter how much your brand may need to…

(English) Social Media Marketing Strategies for the New Normal

Social media marketing is everchanging, particularly evident in the continued wake of the pandemic. As people’s online lives continue to expand and blend with real life, it becomes even more crucial for…

GRAPHIC DESIGNER

CHUYÊN VIÊN THIẾT KẾ ĐỒ HỌA Bạn là người sáng tạo, có gu thẩm mỹ tốt và tỉ mỉ trong công việc? Bạn đang tìm kiếm môi trường làm việc lý tưởng…

PURPLEASIA IS HIRING

DIGITAL MARKETING SENIOR MANAGER PurpleAsia is seeking an experienced and dynamic Digital Marketing Senior Manager to leverage data and digital marketing tools to create impactful strategies and digital customer experiences for our…

PurpleAsia thắng lớn với 4 giải thưởng tại Transform Asia

PurpleAsia, công ty hàng đầu trong lĩnh vực tư vấn chiến lược thương hiệu, thiết kế và truyền thông vừa nhận được bốn giải thưởng tại lễ trao giải Transform Awards Asia…

PurpleAsia Tham dự Design Summit 2021 Với Vai trò Diễn Giả

Sáng ngày 8-1, Hiệp Hội Thiết Kế TP.HCM (VDAS) phối hợp với ITPC cùng sự hỗ trợ từ ConceptD đã tổ chức VDAS Design Summit với chủ đề “Sức mạnh sáng tạo…

The River Thu Thiem – The Route To Transform Awards Asia

Located on a coveted plot of land in Thu Thiem, District 2 – a highly sought-after area in Ho Chi Minh City, The River Thu Thiem is a boutique residential project from…

Digital Marketing – Where to Begin? [4 areas to start with]

AN INTRO TO DIGITAL MARKETING Your first question might be, "What exactly is 'digital' marketing?" To put it simply, any action you take online to promote or discuss your business is…

Why Event Management is Important for Tourism?

Whether we think of tourism as being relevant to a destination or region, or a specific hotel or resort, there’s no denying that hosting events can be a winning strategy in attracting…

How does packaging design influence buyers?

What was the last thing you picked up off a supermarket shelf? A daily essential perhaps, or maybe a special treat for the weekend? Possibly something new that caught your eye, or…

What does a branding agency do?

Well, that’s easy. Branding agencies just design logos, don’t they? If only it were that simple. Given that a brand is how the personality and character of a company are perceived, and…

Lễ Quốc Khánh

The PurpleAsia offices will be closed on the 2nd of September in honour of Independence Day - celebrate well, friends! Chúng tôi xin thông báo văn phòng PurpleAsia sẽ đóng cửa vào…

Thông báo chuyển địa chỉ văn phòng!

We are moving! The PurpleAsia office will be closed onFriday 5 April while we set up in our new home. Business will resume as usual onMonday 8 April – stop by for…

Sự kiện ngắm hoàng hôn tại HOLM Residences

Holm Sunset Event To show appreciation to the current residents while reinforcing the luxury lifestyle found at HOLM Residences, our teams partnered up to deliver an exceptional event. Nhằm bày tỏ sự…

We've just launched our brave and brilliant new identity. Take a look at this amazing new logo reveal. Chúng tôi vừa ra mắt bộ nhận diện thương hiệu mới. Một hành trình…

Ra mắt website New Born

Newborns Website Launch The number of exciting and challenging projects that cross our desks in a year is innumerable; however, it’s our work with Vietnam’s most committed and forward-thinking charities that really…

Khai trương Anam Resort Beachclub!

The Anam Resort Beachclub is now open! PurpleAsia have just finished the branding for The Anam's latest project, The Beachclub Restaurant & Bar. "At the other end of the beach to Lang…

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