Think of slogans as mini mission statements—they carry your brand’s core values and promises as it evolves. Meanwhile, taglines are short, snappy, and designed to stick in people’s minds, building instant recognition.
So, do you need a slogan? Yes, because great slogans:
✨ Make an impact. They’re memorable and easy to recall. (e.g., Nike: Just Do It)
✨ Show the value. They highlight your biggest benefits. (e.g., Dollar Shave Club: Shave Time, Shave Money)
✨ Stand out. They capture what makes your brand unique. (e.g., Lays: Betcha can’t eat just one)
✨ Spread the vibe. Positive words leave a lasting impression. (e.g., Apple: Think Different)
Here’s how to create a slogan that will last:
1️⃣ Know your audience. What do they need or want?
2️⃣ Prove your value. What makes your brand essential?
3️⃣ Keep it simple. Short, sharp, and clever wins the day.
4️⃣ Be true to your tone. Playful? Professional? Reflect that.
5️⃣ Make it emotional. Hit them in the feels—they’ll never forget it.
6️⃣ Test it. Feedback is your friend.
The best slogans go beyond words, bringing your brand to life and staying with your audience. Have a favourite? Share below. Need to craft one? Send us a message.
Related News
