If you’ve been here for a while, you know we’re obsessed Pantone, but specifically the brand’s influence on the zeitgeist.

 

For the first time in 25 years, Pantone crowned a shade of brown—a warm, earthy hue that speaks to a growing desire for comfort, quiet luxury, and a deeper connection to nature. But will this soft neutral seize the spotlight in design, fashion, and branding? Or will it remain a niche favourite for ‘little treat’ enthusiasts?

 

Love it or not, one thing’s certain: brown is back, and Pantone’s partnerships are already cashing in.

 

What do you think? Is Mocha Mousse a trendsetter or a passing fad?