The Anam
Client
The Anam
Creative Field
Brand Identity, Resort Amenities, Outlet Branding, Resort Collaterals, The Anam Spa, The Colonial Restaurant, Brand Strategy, Sales & Marketing Collaterals, Website
Anam is an independent resort and pioneer in a brand new area of Vietnam to open up to tourism. The property faced challenges in attracting the right market segment, as the nearest airport was traditionally a feeder for lower value clientele from China and Russia. We helped to position the resort as an upscale offer with premium service and luxury facilities. The property exceeded every target for RevPAR, occupancy, outlet spend and GOP from the day the doors opened.
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