Kahuna

Client

Ho Tram project

Creative Field

Brand Strategy, Sales & Marketing Collaterals, Website, Brand Identity, Brand Video, Virtual Reality Application

In preparation for the second phase of the Ho Tram Strip, PurpleAsia was asked to continue our work on the Las Vegas-inspired development to the south of Ho Chi Minh City.

We needed something big, bold and bright that would appeal to families looking for a second home or seasonal escape from the city. We came up with Kahuna as a brand and personality that matched the ultimate vibe of the destination and used video and virtual reality applications to help cement the brand’s boldness.

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