Under the battle cry ‘Discover your Asia’, we turned the brand viewpoint around for this well-known travel brand to focus entirely on the guest experience.
From the very first point of contact with the brand, guests are invited and guided to create a journey through Asia to match their own dreams and aspirations.
This fundamental shift in perspective has allowed the business to move to a new level in product planning, customer communications, on-the-ground service and pre- and post tour services.