Centred on sumptuous tranquility and exclusivity, HOLM Residences is a premium private community of exquisite villas located on the Thao Dien peninsula in Ho Chi Minh City’s District 2.
PurpleAsia built an alluring personality that expressed the practical elegance and refreshing familiarity found in the world-class community using a complete suite of collaterals and marketing materials.
The PR Campaign helped raise awareness for the project among target customers and successfully pushed the sale of the final villas.
The simplicity and geometry of the Holm architecture is captured within the logo. The size and positioning of the wordmark and circle have been carefully measured.
Our 'Go Beyond' concept forced every aspect of the brand to step bravely forwards, past the ordinary and into the extraordinary.
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