Situated in the ever-growing Binh Thanh District, City Garden has been among Ho Chi Minh City’s most sought-after residential developments for nearly a decade.
PurpleAsia was asked to create a lifestyle brand centred around quality, design, community and atmosphere as seen across the entire suite of collaterals, from brochures to website. We have seamlessly integrated each new release into the mother brand while allowing each to shine in its own way.
Furthermore, with each PR campaign we created fresh concepts that captured the atmosphere, quality and lifestyle at City Garden. We introduced each new message to the market using print ads, banner ads, press releases, advertorials and editorial stories while also helping manage their social media channels.