Q2 Thao Dien

Client
Frasers Property
Creative Field
Logo, Brand Strategy, Sales & Marketing Collaterals, Website, Photography, PR & Advertising Campaign

As Singapore giant, Frasers Property’s first residential development in Vietnam, it was vital for PurpleAsia to get this brand and its elements right.

Branded as a vertical reflection of the lifestyle associated with Thao Dien, Q2 Thao Dien embodies the same light, airy, stylish sophistication as the development itself. Seen throughout the suite of collaterals, PurpleAsia created a sleek brand for Ho Chi Minh City’s middle and upper-class market.

PurpleAsia helped manage the project’s PR and media campaign with inspirational concept & stories. Q2 Thao Dien launched in the Ho Chi Minh City property market in late November 2017 and saw immediate success in its first week.

logo design
residence brand identity design
residence brand identity design
residence brand identity design
residence brand identity design
residence brand identity design
residence brand identity design
residence brand identity design
residence brand identity design

 

newspaper design
newspaper design
brochure
magazine
brochure
residence brand identity
Frasers Property
Frasers Property
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