Q2 Thao Dien

Frasers Property
Creative Field
Brand Strategy, Sales & Marketing Collaterals, Website, Photography, PR & Advertising Campaign, Logo

As Singapore giant, Frasers Property’s first residential development in Vietnam, it was vital for PurpleAsia to get this brand and its elements right.

Branded as a vertical reflection of the lifestyle associated with Thao Dien, Q2 Thao Dien embodies the same light, airy, stylish sophistication as the development itself. Seen throughout the suite of collaterals, PurpleAsia created a sleek brand for Ho Chi Minh City’s middle and upper-class market.

PurpleAsia helped manage the project’s PR and media campaign with inspirational concept & stories. Q2 Thao Dien launched in the Ho Chi Minh City property market in late November 2017 and saw immediate success in its first week.


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