Shinhan Bank PWM

As Shinhan Bank prepared to introduce its premium Private Wealth Management service to VIP customers, they required an upmarket design that would match the product and appeal to its audience. Wanting to keep their original template while delivering something new, Shinhan approached PurpleAsia to develop a rich, eye-catching look and feel.

Looking toward Korean culture, art, and architecture, we were inspired by ancient coins, which represent wealth; the beautiful wall and window patterns that carry historic charm; and the country’s lasting traditional architecture. The gold edge gives the card a striking yet elegant feel, while the overall finished product is beautiful and refined, adding a sense of style and class to an already exceptional product.