Mövenpick Phu Quoc
Creative Field
Brand Strategy, Brand Identity, F&B Collaterals

An entertainment hub for music acts, large and small, as well as tantalizing tapas with fresh juice during the day and bespoke cocktails for sunset and beyond, Mövenpick introduces Phu Quoc’s premier beach club destination — Aura.

The brand identity captures the vibrant energy of the Aura name and overall brand experience. The bright primary color palette captures Aura in full party mode while the softer pastel tones bring a relaxed, breezy vibe. The distinctive A within the wordmark captures the movement of the waves while the rest of the wordmark remains open and approachable.

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