Dewar’s

In the lead up to Lunar New Year 2024, Bacardi wanted to kick off a fresh campaign which would feature a line of limited edition packaging for its Dewar’s brand. PurpleAsia was asked to come up with a creative design and produce a line of super premium packaging for Dewar’s 12, 15 and 18 year packs. Inspired by the flow of prosperity, the approved design links the generosity of Vietnamese culture to the spirtuality of Tet celebrations. The fluidity of the graphic represents the flow of energy, giving and, of course, good whisky.

In only a month and a half of distribution, all products sold out before the start of the Lunar New Year holiday.