Creative Field
Brand Strategy, Logo

Nanoco – Nhà Phân Phoi Panasonic is the exclusive distributer of Panasonic lighting in Vietnam with more than 25 years of B2B business. In 2018, the owners decided to expand their business to serve the luxury segment of retail homewares, targeting the end user.

Starting with a deep understanding of the consumer and applying our disciplined brand development process, PurpleAsia proudly created nanoHome. In addition to the name and logo, we delivered a compelling brand concept and experience to ensure a consistent brand image across every touchpoint.

nanoHome represents the world-class interior brands of Republic of Fritz Hansen and premium lighting brands including Flos, Louis Poulsen, Faro, FontanaArte.


Our dynamic symbol represents the three basic types of lighting that work together to light your home: General, Task and Accent. A good lighting plan combines all three types to light an area, according to function and style.

The symbol uses the word N A N O from the nanoHome name to depict a modern house with a circular window. To the left are two beams of light, angling down towards the house, filling it with light. We alter the shapes within these beams to depict specific types of light.

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