Blog

  Experiential marketing made waves in 2024, bouncing back strongly post-pandemic. According to Gradient Research, 80% of global brands increased their budgets in this area, with experiential marketing now accounting for 10–30%…

  Vietnam’s metro line has been up and running for nearly a month, already welcoming hundreds of thousands of passengers, presenting a golden opportunity for brands to tap into new advertising possibilities.…

  The 2025 Pinterest Palette, a report that explores the platform’s leading colour trends for the year, identifies the shades set to dominate in the coming year.   Grounded in insights from…

  Think of slogans as mini mission statements—they carry your brand’s core values and promises as it evolves. Meanwhile, taglines are short, snappy, and designed to stick in people’s minds, building instant…

  What a thrill to see two exceptional hotels from Condé Nast Traveler’s 5 Best Hotels in Hanoi that showcase our branding legacy!   First, the iconic MGallery Hotel de l’Opera Hanoi,…

  Valentine’s Day is no longer just about romantic love—it’s a chance to show love for our planet. Whether through thoughtful gifts, sustainable activities, or artistic collaborations, romantics and brands can redefine…