Blog

In celebration of Vietnam’s Independence Day, the PurpleAsia office will be closed from 1-2 September. Wishing you and your loved ones a joyful and meaningful holiday. We’ll resume normal operations on 3…

This is one of the most practical tensions in brand architecture. If a sub-brand sits too close to the masterbrand, it becomes invisible, the offer is absorbed, and the project loses its…

How can a steakhouse stand out in a category often defined by dark interiors, masculine posturing, and excessive displays of luxury? For Cooper’s Cut, the answer required looking beyond the steakhouse itself.

Most packaging rejuvenation projects chase the aesthetic of youth, calling for bolder colours, looser type, a mascot, a meme perhaps. But they often miss asking how the brand should speak to younger…

Across Gamuda Land's developments, the developer has remained committed to creating neighbourhoods where nature and urban living coexist. Guided by the principles of biophilic design, every project is thoughtfully planned to bring…

The risk of AI in branding isn’t that people are using it. It’s that too many are using it without thinking. Used well, AI can open directions faster, pressure-test thinking, and accelerate…