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What’s in a name? If it’s done right, everything. Last year, we brought on to brand a new steakhouse inside one of London’s most iconic heritage buildings. The name had to sound…

Fire Horse years are known for movement, risk, and decisive action. They reward brands that are brave enough to lead and disciplined enough to turn ideas into momentum. At PurpleAsia, we’re charging…

In Vietnamese culture, the horse symbolises loyalty, perseverance, good fortune, and success, most famously expressed through the idiom “mã đáo thành công”. Rooted in ancient times, the phrase refers to the return…

Brands often talk about ‘using culture’ in branding. But the question is: do they understand it, or are they just borrowing it? Culture isn’t a visual shortcut that you can use without…

Around the world, shopping malls and commercial spaces are starting to blur into one. The same lighting, the same scents, the same playlists. Travel enough and Bangkok, Tokyo, and New York begin…

Until now, the goal was simple: make it fast, functional, and not even necessarily beautiful—as long as ‘it’ worked, you won. But that era is over. AI has lowered the barrier to…