Blog

  Too many brands know who they’re talking to, but not why their audience should care. Demographics may tell you what’s visible, but it’s empathy that reveals what’s valuable. When we repositioned…

  When Canadian Wood Vietnam – the official representative of Forestry Innovation Investment (FII), a provincial agency of British Columbia (B.C.), Canada – first entered the Vietnamese market, they brought more than…

  Any creative director worth their salt knows that the most groundbreaking work doesn’t come from unlimited freedom but rather from constraints. Consider the poetry of haiku, the elegance of the iPhone’s…

  Too often, brands invest in a new logo or fresh font and expect transformation. But identity without strategy barely scratches the surface. When Apollo English asked us to reposition their brand…

  In today’s world, we cannot deny the presence of AI. Headlines everywhere warn that AI will soon replace humans in many fields. But for Matt Millard, Founder & CEO of PurpleAsia,…

  Vietnam’s Mid-Autumn market is flooded with options. But when Hong Kong MX Mooncakes launched here, we helped them stand out, and fast. Our approach? Localised PR + influencer strategy designed for…