Blog

There’s a misconception that an identity is something ‘branded onto’ a business after the fact. But we know the truth: your brand identity is implicit and every ongoing venture is a brand,…

Most events are built around the mechanics of logistics: the guest list, the run-of-show, the lighting cues, etc., etc. But at PurpleAsia, we know the real work begins with the narrative arc.…

Feeling exhausted by constant negativity? You’re not alone, modern consumers are actively seeking ‘Sanctuary Brands’, places and spaces that offer emotional grounding and a renewed worldview. We see this trend most clearly…

Are We Designing for Everyone, or for the Future? The Vietnamese design community is abuzz. Petrolimex, Sacombank, Vietravel, and ABBank, brands that have lived in our collective memory for decades, are all…

At our office, alongside the many roles that keep things moving, we have one very important position dedicated to morale: our Chief Happiness Officer, Indy. Though she’s rarely at her desk (and…

In a high-cost world, the ‘little treat’ is back at the foreground. When macro-spending feels out of reach, people prioritise small, joy-inducing rewards, e.g., status snacks, craft cocktails, and micro-luxury rituals. We’ve…