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25.08.2025
HOW A MOONCAKE BRAND SOLD OUT—4 YEARS IN A ROW
Vietnam’s Mid-Autumn market is flooded with options. But when Hong Kong MX Mooncakes launched here, we helped them stand out, and fast. Our approach? Localised PR + influencer strategy designed for seasonality,…
25.08.2025
THE BAR THAT DOESN’T BEHAVE
The Ambassador Seoul, a Pullman Hotel, wanted a champagne bar. What they got was BUBLX. Instead of predictable glamour, we built an unexpected brand, from the cheeky name and bold identity…
19.08.2025
A WELL-DESIGNED BROCHURE CAN CLOSE THE DEAL
From Edson Ink to Masteri Centre Point, brochures aren’t coffee table clutter. They’re tools of persuasion. We design each one to deliver three things: clarity of story, strength of offer, and…
06.03.2025
Senior Designer
PurpleAsia are Hiring. – PurpleAsia Location: Onsite – Thao Dien, Ho Chi Minh City About PurpleAsia PurpleAsia is a leading branding and design agency, renowned for creating impactful brand identities, experiences,…
06.03.2025
Design Director
PurpleAsia are Hiring. – PurpleAsia Location: Onsite – Thao Dien, Ho Chi Minh City About PurpleAsia PurpleAsia is a leading branding and design agency, known for crafting impactful brand identities, experiences,…
27.02.2025
Simplicity is the ultimate form of sophistication
Antoine de Saint-Exupéry, the visionary behind The Little Prince, once said: “A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left…
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