Blog

In the ever-evolving design landscape, Artificial Intelligence is rewriting the rules of creation. Today, designers find themselves tumbling down a metaphorical rabbit hole of opportunity and dilemma. As we fall, the familiar…

  In branding and marketing, breaking through blockages and discovering fresh perspectives can be the difference between success and mediocrity. Whether crafting a new brand, launching a campaign, or tackling a business…

While aesthetics catch the eye, it’s strategy that captures market share. Our approach integrates visual appeal with robust business acumen, creating brands that are not just attractive, but primed for growth. Our…

  AI is revolutionising how brands and people connect, but are we striking the right balance?? On one hand, AI-driven customisation is creating exciting possibilities for tailored experiences. Imagine walking into a…

  Mid-Autumn Festival, a cherished celebration in many Asian cultures, is more than just a time for family gatherings and mooncakes. It’s a golden opportunity for brands to connect with their audience…

  Did you know tomorrow is International Coffee Day? At PurpleAsia, coffee is an integral part of our office culture. It’s a social lubricant, a productivity booster, and a ritual thing brings…