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​ PurpleAsia are Hiring. – PurpleAsia Location: Onsite – Thao Dien, Ho Chi Minh City About PurpleAsia PurpleAsia is a leading branding and design agency, renowned for creating impactful brand identities, experiences,…

​ PurpleAsia are Hiring. – PurpleAsia Location: Onsite – Thao Dien, Ho Chi Minh City About PurpleAsia PurpleAsia is a leading branding and design agency, known for crafting impactful brand identities, experiences,…

Antoine de Saint-Exupéry, the visionary behind The Little Prince, once said: “A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left…

In today’s world of endless channels, formats, and audiences, creativity has never been more splintered. But does this mean brands should lose their focus? Absolutely not. The key to successful brand building…

Looking beyond the swathes of polished content and paid partnerships, here’s a truth that cuts through the clutter: your most compelling brand storytellers are the ones who live your brand every day.…

Experiential marketing made waves in 2024, bouncing back strongly post-pandemic. According to Gradient Research, 80% of global brands increased their budgets in this area, with experiential marketing now accounting for 10–30% of…