Newborns Vietnam

Newborns Vietnam is a UK-registered charity that works with local and national hospitals to implement British specialist training programs for nurses and doctors in an effort to reduce preventable newborn deaths in the country.

More than 75% of the charity’s funding comes from running, cycling and triathlons; thousands of men and women from all walks of life from around the world are inspired take on incredible sports challenges to raise funds in support of Newborns Vietnam. The money donated goes toward the NGO’s work to help end preventable newborn deaths and give more parents the gift of life.

In addition to improving the brand’s website, PurpleAsia built a stronger, more recognisable brand image and personality, intending for it to resonate with donors and supporters around the world, increasing donations both domestically and abroad.