(English) Wildside

(English) Background
Wildside is a product line by International Beverage Brands, Ltd., a subsidiary of Vietnam’s first craft beer company, Rooster Beers. Crafted with natural ingredients, local cane sugar, and a splash of alcohol, Wildside delivers hard-hitting natural flavours inspired by familiar tastes loved throughout Vietnam. The Wildside team sought an agency capable of crafting a brand personality as dynamic and audacious as the flavours themselves.

Challenge
Wildside needed a brand identity that would reflect the essence of its vibrant and unique flavours—Lemongrass Lemon, Spicy Ginger, and Tangy Tamarind—and stand out on the shelf in a competitive market. The brand had to convey a sense of fun, adventure, and refreshment while remaining true to its Vietnamese roots.

Solution
PurpleAsia was selected to bring Wildside to life. The project scope included developing the brand strategy, crafting a distinct brand identity, and designing eye-catching packaging that would resonate with the target audience. Our approach centred on creating a brand personality that mirrored the bold and adventurous nature of the drink’s flavours.

Brand Strategy & Identity
The foundation of Wildside’s brand strategy was to encapsulate the spunky spirit of the product. The brand’s identity needed to communicate the idea of unleashing one’s ‘wild side’, encouraging consumers to explore new and exciting flavour experiences. PurpleAsia developed an expressive wordmark that amplifies this concept, using dynamic typography that reflects the brand’s bold, energetic character.

Illustrative Characters
To further differentiate each flavour, PurpleAsia designed bespoke illustrative characters, each embodying the unique attributes of the flavours. The characters add a playful element to the brand, making each flavour instantly recognisable and memorable. Vibrant colours and textures in these illustrations ensure maximum visibility and appeal on the shelf.

Packaging Design
The packaging for Wildside Hard Soda was designed to be as bold and colourful as the product itself. PurpleAsia’s design strategy focused on creating a packaging line that would pop on the shelf, with each flavour’s distinct character and colour palette ensuring standout appeal. We oversaw the design process from concept through to final print production, ensuring the integrity of the design was maintained at every stage.

Result
The outcome is a striking and cohesive brand that captures the essence of Wildside Hard Soda. The brand identity and expressive packaging design have established Wildside as a standout product in the Vietnamese beverage market. The visually engaging design helped Wildside differentiate itself and resonate strongly with consumers, driving brand recognition and product appeal.

Conclusion
Wildside Hard Soda is a testament to the power of strong brand identity and packaging design in creating a memorable product experience. By focusing on the brand’s adventurous spirit and the unique characteristics of its flavours, PurpleAsia delivered a brand that is as bold and refreshing as the product itself. Wildside now stands as a vibrant player in the craft beverage industry, ready to take consumers on a flavour-filled journey.