(English) Pommery x Accor

(English) The Pommery x Accor Partnership is a strategic hospitality initiative designed to weave Champagne Pommery into the guest journey across Accor’s global hotel portfolio. Moving away from stiff, traditional luxury clichés, the project introduces “The Art of Everyday Celebration”. It reframes Champagne as an unpretentious, spontaneous choice, helping Pommery capture a younger audience while supporting Accor’s strategy to turn its hotels into vibrant lifestyle destinations.

To drive this positioning, we developed a suite of high-impact key visuals designed to evoke desire and introduce an informal, bold attitude to the category. Blending sophisticated aesthetics with a playful energy, the execution successfully disrupts traditional luxury standards to modernise the Champagne experience. The final brand guidelines also deliver a defined tone of voice and curated brand rituals to ensure absolute alignment across all hotel touchpoints.