Mad Cow Wine & Grill

Accor Group
Creative Field
Brand Strategy, Brand Identity, F&B Collaterals

In search of a quality F&B brand that would match their new steakhouse while luring guests to and residents of the city to the Pullman Saigon, PurpleAsia was asked to create a brand that would help put the hotel on the map.

Enter Maddie the Cow – mad about retail prices, top quality meats, exceptional service and a seriously good time. PurpleAsia created the brand down to the very last touchpoint, helping ensure Mad Cow became a staple of the city. The brand is now being rolled out across Asia.

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