Bacardi – Dewar’s

In the lead up to Tet 2018, Bacardi wanted to kick off a fresh campaign which would feature a line of limited edition packaging for its Dewar’s brand. PurpleAsia was asked to come up with a creative design and produce a line of super premium packaging for Dewar’s White, Dewar’s 12, 15 & 18.

In only a month and a half of distribution, all products sold out before the start of the Lunar New Year holiday.