Annam Gourmet

Apple Tree Group
Creative Field
Brand Strategy, Brand Identity, Brand Tool Kits, Customer Experience, Packaging Design

Annam Gourmet Market is a high-end luxury retailer carrying many of the world’s most loved and admired brands, but until recently had no effective constituency with consumers itself. We worked over a period of two years to bring an effective platform to the brand and to introduce a range of own-brand signature products which were readily adopted by the target audience.

The brand has now evolved from a deli/grocer to a fully developed gourmet supermarket with a strong following of both international and Vietnamese consumers. They recently took the flagship supermarket lease in Takashimaya, the country’s premier shopping mall and continue to grow their brand with new outlets and offerings.

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